Copywriting for Expert Sustainability INsights

for Cleantech, ESG, and sustainable brands

Audiences crave clear and insightful communications, especially in the fast-evolving fields of ESG reporting, clean technology innovation and sustainable finance. I merge my sustainability expertise with inbound marketing, SEO and copywriting skills to serve clients in these spaces.

ESG Reporting and Sustainability Expertise

I provide ESG reporting services to support global clients in communicating their sustainability strategy, policies, targets and performance in annual reports aligned with mandatory or voluntary standards and frameworks. I've received overwhelming positive feedback from senior executives in their review of my work within ESG reports.

I consistently pursue professional development to support my reporting capabilities. I have in-depth knowledge of the regulatory updates in the EU, UK and the US for ESG and climate risk disclosures. I’ve also developed the report content that included voluntary disclosures for GRI, IFRS/ISSB, TCFD, SASB, GRESB, UNGC and the SDGs. I have a strong foundation for reporting from a double materiality lens, and I have also worked with clients on mandatory EU CSRD reporting.

sustainability qualifications

ESG Reporting and Content marketing Clients

Copywriting Approach

Strategic copywriting and content marketing are more vital than ever. By specializing in organic traffic building content and thought leadership, my writing tends to go deep in my B2B sustainability niche rather than wide across a variety of industries or target audiences.

My approach relies heavily on deep research, niche expertise through professional development and strategic insights and analysis. I also incorporate journalistic strategies including expert or community member interviews, timeliness and a deep understanding of the target audience to support my creation of highly relevant and engaging content.

Finally, I apply insights related to inbound marketing and SEO to ensure my content is appropriate to clients’ needs within a content marketing or website branding strategy. I have achieved significant SEO successes and use SEO tools to research keywords and suggest organic-traffic building content topics to clients.

A brief note on AI: I do not currently incorporate AI into my writing processes other than interview transcription.

Copywriting Results

I’m proud to have achieved some wins as a result of my engaging and authoritative writing:

• A consistent stream of inbound leads from organizations requesting my niche expertise.

• Creating my own top-ranking website for a number of useful keywords in my industry.

• Organic traffic increases of 200-800% in 12-18 months with my content strategy. See my SEO case studies for more details.

• Content that has consistently ranked in the 1-10 positions on search engines results pages (SERPs) for sustainability keywords.

• Consistently happy clients who benefit from my copywriting skills.

Client Engagement Process

I always walk my clients through a streamlined process for working together. The steps usually go something like this:

1. Discovery call

2. Initial project agreement + contract signing

3. Client on-boarding questionnaire

4. Deposit invoice and payment

5. Project brief and scheduling

6. Content research, interview(s), and drafting

7. Two rounds of revision

8. Project completion

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Client Testimonials