Communicating sustainable Value

I’m Erica Eller, an expert copywriter working with clients as a key collaborator to bring their sustainability reports and brand marketing content to life. As a copywriter specializing in ESG, climate risk and sustainable finance, I help companies discuss complex issues with clear messaging.

I work with clients to develop the best report for the context of a given year, while also capturing the strength of a brand's unique identity and continuous improvement strategy.

Targeted expertise: As a GRI, IFRS (FSA) and GARP (SCR®) certified reporting specialist with an extensive background in B2B marketing and professional copywriting and editing, I care about reporting standards as well as reader and report user expectations.

Strategic storytelling: Each client's brand, mission and purpose shapes how they communicate with their audiences. Understanding my clients’ audiences and brand are key to developing narratives that don’t bore the board. As a report copywriter, I lean into my clients’ deep understanding of their brand, while bringing my own fresh perspectives to create messages that stick.

Better reports and results: Working with the right partner helps build momentum throughout the reporting process to identify interesting opportunities to improve, remove process roadblocks, and deepen the understanding of the sustainability positioning of the brand. More than just delivering reports, I help clients both progress their reporting maturity and identify better ways frame their data and messaging to strategically enhance their reports.

Integrated reporting: As a specialist in integrated reporting, I help companies communicate how they integrate financial and sustainability issues for investor audiences. I’m certified by the Frankfurt School of Finance and Management in Climate Risk Management and I have pursued courses in finance from the Corporate Finance Institute related to Business Intelligence. I help companies write in line with corporate compliance expectations to:

• disclose decision-useful information

• align disclosures with assurance standards

• show continuous improvement

• engage both financial and non-financial stakeholders

What do my clients say?

I've received overwhelmingly positive feedback. Many of my clients have asked me to return in subsequent years to support their reporting projects and long-term communications goals. I welcome long-term client relationships that develop and mature over time.

Snapshot of my Experience

30+ reports

• Standards-aligned annual sustainability reports

• Climate risk reports

• Climate transition plans

• Impact reports

Thought leadership

• White papers

• Case studies

• Website Content and Strategy

• CEO ghostwriting

• LinkedIn Content and Strategy

Industries: Commercial real estate, steel manufacturing, rail industry, auto parts manufacturing, intelligent sensing, semiconductors, data centers, IT, home building supplies, financial services, banking, food services, membership organizations, and engines, solar, engineering, carbon accounting SaaS, climate risk platforms, ESG consultants and advisors

Client Regions: U.S., Canada, EU and UK

Reporting Projects to Match your Needs

• Partnerships with teams of various types, including with consultancies, agencies and direct clients

• Consulting tailored to your strategic sustainability-focused aims

• Reporting content customized to your brand, business goals and stakeholder audiences

• Streamlined process for on-boarding, contracts and work-flow

• Clear, transparent communication for scheduling, scoping, pricing and billing projects

• Simple project fee structure based on project scope, timeline and complexity

Professional Certifications

ESG Reporting and Content marketing Clients

Client Testimonials