Business blogging is highly underrated, in my opinion. In this article, I underline the diverse benefits of blogging and share blog strategy secrets.
Read More
Cleantech marketing is necessary to build demand for new, exciting clean energy and energy efficiency opportunities. In this post, I share some of my favorite content marketing strategies specifically for the cleantech industry. You’ll find helpful linked examples to illustrate each point.
Read More
Do you need to reboot your thought leadership strategy? Here are 4 foundational tips to create a solid thought leadership strategy. All of your communications and content should contain these 4 elements.
Read More
When you’re hiring someone for their SEO writing services, it can be difficult to know if they’re a good fit. Here are some general tips about choosing and working with SEO writers, whether they’re agencies, freelancers or employees.
Read More
In this blog post, I explain how to analyze a search query. This is the process I use when doing my keyword research. Here, I also explain how this piece of the puzzle fits into my overall business blogging strategy available when you purchase one of my blog packages.
Read More
Curious what the SEO acronym means? It means “search engine optimization,” but this phrase doesn’t really clear things up. Here’s a very simple overview of what SEO means in simple terms.
Read More
Branded keywords are the search queries people use to look for your website. People typing your brand name into a search have already passed the brand awareness stage. They know your brand, so there’s no good reason to rank for these keywords on the owned media channels you use for brand awareness.
Read More
You've probably noticed how time consuming online content creation feels. I've recently made a mindset shift that has helped me save time by rethinking what makes quality online content. Read the 3 lessons I've learned.
Read More
Inbound content marketing has the main benefits of ensuring your leads are informed, engaged and enthusiastic about your brand. Giving leads a strong first impression, ample information and a truly wonderful brand experience are essential parts of inbound content marketing approach.
Read More
Learn why calls to action are a necessary tool for inspiring your site visitors to take action. For sustainability blogs that wish to close the action-value gap, using a well thought out call to action strategy is a must.
Read More
Phrases like "natural capital" or "ambition loop" may cause confusion, or even irritation, so it's best to err on the side of caution. Unless you can effectively communicate the benefits of such concepts to different audiences, the terms alone will not necessarily help persuade your audience.
Read More